David William Bryan  /  EdinburghSocial · Content · Growth

Edinburgh businesses, let's fix your social media for good.

You don't have time to figure out social. I did it the fun way. 100k+ followers in under a year, and I'll teach you to do the same for your business, the way you actually want to. No monthly bill for posts you never see.

About me

Someone who's
actually figured it out.

I'm David William Bryan, an Edinburgh-based content creator and founder of SOMETHINGCOOL. I gained 100k+ followers in under a year across TikTok, Instagram and Facebook, posting every single day. A fair chunk of Edinburgh already knows my face. Living proof this actually works.

I've already done the year of failing and figuring it out, and I'm still experimenting every day to stay ahead. You get the shortcut, and the latest insights.

David
William
Bryan
Edinburgh · 100k+ followers · 7M+ views / mo
David William Bryan

Why listen to me

The numbers,
plainly.

100,000+
New followers, in under a year
7,000,000+
Views a month, and rising
365
Days posting daily · not one missed
/4-50 pieces of content, posted every single day, all year.
/100-1000 new followers a day.
/5k, 10k viewers per daily livestream.
/Across TikTok, Instagram & Facebook, all at once.

The plan

How we get you
growing.

01 / Diagnose
How to start growing

We start by diagnosing exactly how you're doing on social, so I can see how I can help. And if nothing's working yet, don't worry. We'll start from scratch.

02 / Consistency
Consistent content

I'll teach you to post at least once a day. Once that's natural and fun, posting far more becomes easy. The goal: 100 great-quality posts a month, minimum, then we scale, while shrinking the time it takes.

03 / Voice
Your brand voice

We map your brand pillars together, so you stay consistent and do it the way you actually want to: tone, style, aesthetic. The way I work adapts to any business.

04 / Customers
Content that attracts actual customers

Keep your current customers engaged while constantly attracting new ones. 90%+ of the people who watch your stuff have probably never seen you before, so we keep your followers happy and aim everything at all those new people too.

The opening

The opportunity
you're not taking.

I'll be frank with you. Social media growth in Edinburgh is there for the taking.

I'm growing fast because I'm serving a relentless appetite for Edinburgh content that almost nobody is providing. That gap is wide open, and it's yours to take advantage of.

The algorithms got so good they'll put you in front of your future customers: the people already here, and the ones who haven't even arrived yet.

Wouldn't you want to reach them first, before your competitors do? I can show you how.

Before you say it…

Why me,
not an agency?

Agencies overcharge, move slowly and make promises they can't keep. I'm immediate, agile and responsive, no layers to wade through.
You're doing this alongside someone in it every single day, not an agency performing from a distance. And honestly, I love to overdeliver.
A fair chunk of Edinburgh already knows my face, living proof this works. Wouldn't you want all of Edinburgh to know your brand?
I teach you, then I support you, through every platform shift, new feature and AI change. You're never doing this alone.

Addressing your concerns…

“You'll charge me monthly and not even post for me?”

I won't need to. I'm teaching you to do it yourself: a skill you keep forever, not a bill you pay forever.

“Why would I stay once you've taught me everything?”

It keeps evolving. Platforms shift, AI changes everything, the support stays worth it. You'll stay because you want to.

“No time.”

It's about bang for your buck. If a little time brought incredible results, it'd be worth it, and the whole goal is to shrink that time until it's hyper-efficient.

“I hate being on camera.”

Then don't be on it. There are plenty of other ways in.

“Why don't I just schedule all my posts?”

The lack of agility shows. It goes robotic, never fresh, and that makes it far harder to gain traction.

“What if I already run ads?”

Even better. Get great at organic, spot which posts land, then put budget behind those. Tested content makes far stronger ads.

“Tried it once, nothing happened.”

You tried it alone, with no system. Not the same thing.

“I want customers, not followers.”

Dominating on social matters more than ever for any business, especially a brick-and-mortar one. Sales and brand both.

In your business

Three routes.
We pick one.

Route A
Your team

I'll train someone on your team to run the whole thing, no prior experience needed.

Route B
The owner

Want to do it yourself? I'll teach you to do it extremely efficiently.

Route C
A personal brand

Building a personal brand rather than a business? I can help with that too.

My guarantee

Commit for 3 months.
Or your money back.

If you fully commit for three months and you're not satisfied, I'll refund you every penny, no questions asked. If you're not happy, I'm not happy.

And when you're ready for more

Social is the surface.
We build what's underneath.

Behind the content sits the real product: custom AI engines that remove the biggest constraint in your business, delivered live in your own HQ. Social is where most people start. It's rarely where they stop.

See the studio → From £2,500/mo · when you're ready

Let's get
you growing.

Worst case, you walk away with advice you can use tomorrow.

Keep the soul.
Gain the scale.